Date: March 25, 2010
Time: 4:30 pm - 8:30 pm
Location: Show mapFort Lauderdale Marriott North
6650 North Andrews Ave
Fort Lauderdale, Fl
Contact: Jackie Fernandez
Phone: 954.239.9739
Email: jackie@southfloridatech.orgOnline registration for our March 25th event is closed. Please join us tomorrow night and register at the door: SFTA members and partners: $20 and Guests: $50
Our evening begins at 4:30 with a special pre-event workshop. Growing Our Own: What is Economic Gardening and How Can It Help Your Business Prosper in These Tough Economic Times Click here for more details
Our featured SFTA Platinum Sponsor for the evening
What You Don’t Know May Cost You – Protect What Is Yours!! Software Escrow: A Win/Win for Developers and Licensees Alike!

Free to everyone who attends: "Software Escrow for Dummies" courtesy of Iron Mountain Digital!
Moderated by Stephen Martin, Senior Business Strategist, Iron Mountain Digital
Panelists Include:
David Brake, Director, Deloitte & Touch LLP
Cecilia Lim, Senior Manager, Florida Power & Light
Albert B. Maggio, Jr, of Counsel, Carey Rodriguez Greenberg & Paul LLP
Thank you to our Silver Sponsors:

If your organization is like most, it relies on software to function day-to-day. Whether integrated within your own products, or used to support internal applications for business-critical functions, without your software, you'd be stranded.
According to some recent sobering statistics from the IntraLinks Deal Flow Indicator, bankruptcy and restructuring M&A-related deals were up 90% in Q3 2009 compared to Q3 2008. What does this mean to you as you navigate the contracting process for custom software licensing?
During SFTA’s March meeting, Iron Mountain will offer counsel on how to strengthen software licensing contracts through the judicious use of software escrow.
If you’re a software licensee, this session will help you:
- Understand the risks if you fail to escrow mission-critical applications
- Know what to deposit in an escrow account
- Leverage your software escrow program to its fullest potential
- Negotiate the best escrow agreement you can
Conversely, if you’re a developer of custom software, attend this session to learn how software escrow can help you:
- Bolster your credibility and legitimacy in the marketplace
- Eliminate customer objections, shorten sales cycles, and drive more revenue
- Level the playing field with larger, more established competitors
- Protect your intellectual property rights
This session promises to be a lively discussion of shared best practices applicable to software licensees and developers alike!